It became official, . I guarantee not a single user requested this. Was there a customer who said “You know, when I hit the fast forward button on commercials I want to see banner ads”?
TiVo is doing this as a way to increase revenue, thereby being able to decrease the cost of the boxes and acquire more customers. Other than making ad agencies, advertisers and maybe TiVo happy it will alienate users.
For a company that prided itself on delivering an amazing user experience this seems to be a huge miss. Why didn’t TiVo release 2 versions of their system? One with ads and a premium version without ads that cost more?
This is a big boon for cable system DVRs that (as of right now) are ad free on FF.
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